When the goal of a report, study, information packet, or advertisement is to share numbered data and percentages, why cloud your readers’ comprehension with reams of dull, eye-glazing statistics when a far better option exists?
A Step-by-Step Guide to Building Brand Authority
Businesses today face a struggle that stems from modernity and the change in which the commercial world has undergone in order to connect or maintain relevance. We’re talking about brand authority.
Building a Brand During a Crisis
The global pandemic has pushed many small businesses to adjust and cope with strict COVID-19 guidelines. Marketing efforts have been either put on hold or disappeared altogether. The impact of COVID-19 will most likely be felt for many years after the crisis has passed.
Brand Alignment: Inspire with Authenticity
If you are running a company and you aren’t hyper-focused on brand alignment, it’s time to listen up. Your brand may not be a huge focus for your company because you’re focused on clear revenue-generating activities.