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Building a Brand During a Crisis

Building a Brand During a Crisis

Listen to this article: The global pandemic has pushed many small businesses to adjust and cope with strict COVID-19 guidelines. Marketing efforts have been either put on hold or disappeared altogether. The impact of COVID-19 will most likely be felt for many years...

Why is Good Web Design Important for Your Business?

Why is Good Web Design Important for Your Business?

Listen to this article: When you first stumble onto a website, you may not notice it, but you’ve already developed a first impression within less than one second. As you navigate the website over the next few seconds, you continue to develop an opinion on this site...

Using SEO to Build Your Brand and Drive Targeted Traffic

Using SEO to Build Your Brand and Drive Targeted Traffic

Listen to this article: Did you know that 68% of online experiences begin with a search engine? If your company isn’t making SEO a priority, you’re missing out on the people who are using search engines to discover brands just like yours. People who are literally...

Employees, Activate: How an Engaged Team Helps Build the Dream

Employees, Activate: How an Engaged Team Helps Build the Dream

Listen to this article: Employee activation is a formal program designed to allow employees to build and share the content that resonates with them. But why exactly is it so crucial for the success of your business? What Is An Activated Employee? It’s well-known that...

Brand Alignment: Inspire with Authenticity

Brand Alignment: Inspire with Authenticity

Listen to this article: If you are running a company and you aren’t hyper-focused on brand alignment, it’s time to listen up. Your brand may not be a huge focus for your company because you’re focused on clear revenue-generating activities. Much of the focus for most...

Best Practices for Social Media Posting Frequency

Best Practices for Social Media Posting Frequency

Listen to this article: In the age of social media, more people are looking for relevant and consistent content than ever. The frequency with which you want to post on social media posts, however, is subjective. It depends on the needs and goals of a business....

Learn to Perfect Your Content Marketing Strategy

Learn to Perfect Your Content Marketing Strategy

Listen to this article: Today, the content strategy brands use to capture their targeted audience's interest is significantly different from a decade ago. Although content marketing has always been in the spotlight, it has become more relevant in the digital era....

Create and Implement a Successful Integrated Marketing Campaign

Create and Implement a Successful Integrated Marketing Campaign

Many brands still feel reluctant to embrace integrated marketing. If your brand is not utilizing an integrated marketing approach, there’s a good chance it is largely due to selective marketing channels' ineffectiveness. It is only a matter of time before you start to...

Mobile Email Marketing: Making Your Mark

Mobile Email Marketing: Making Your Mark

Listen to this article: Marketing is all about finding new and innovative ways to advertise yourself, your products or services, and your brand. Digital marketing is no exception. If you aren’t looking for the best ways to market to those on the go, you may be missing...

A Complete Look at the Value of Video Marketing

A Complete Look at the Value of Video Marketing

Listen to this article: Today, brands utilize video marketing as a strategic way to curate and share attractive video content on various online platforms. The underlying purpose of video marketing is to attain, retain, and convert a specific target audience into loyal...

Online Reputation Management in the Age of Digitalization

Online Reputation Management in the Age of Digitalization

Listen to this article: With the proliferation of digital marketing, online reputation management has become more vital than ever. As social media has become an essential tool that enables you to connect with your target audience, it has also opened up new doors for...

Get What You Pay For: Organic vs. Sponsored Social Media Advertising

Get What You Pay For: Organic vs. Sponsored Social Media Advertising

Listen to this article: In any market, businesses compete to sway consumers to choose their product or service over another. To succeed, the quality of the product itself is only part of the equation. The real trick to attracting a consumer base is through...

Recruiting and Talent Acquisition in the Age of Coronavirus

Recruiting and Talent Acquisition in the Age of Coronavirus

As the COVID-19 continues to impact numerous industries across the globe, the recruitment and talent acquisition practices face new challenges. For many organizations, the plan to hire more employees is on halt or entirely out of the question. Alternatively, for some...

Happy Juneteenth

Happy Juneteenth

Listen to this article: Dear HAM Team, Thank you for your commitment so far in supporting #blacklivesmatter. We really value the company’s dedication to making sure that we continue to support the black community beyond just this moment. As you might know, Juneteenth...

The Emergence and Necessity of Programmatic Advertising in 2020

The Emergence and Necessity of Programmatic Advertising in 2020

Listen to this article: Over the years, programmatic advertising has remained the center of attention in the realm of ads. However, what constitutes programmatic advertisements often befuddles people. Technically, programmatic advertising is the practice of utilizing...

2020 and Beyond: Marketing Trends That Will Change the World

2020 and Beyond: Marketing Trends That Will Change the World

Listen to this article: The new decade has come with endless new possibilities for emerging marketing trends. Something as traditional as content curation is reshaping so that businesses could maximize their operational efforts. Despite the nature of a trend, the...

The Changing Workplace Environment and Culture during Coronavirus

The Changing Workplace Environment and Culture during Coronavirus

As the remote workplace environment becomes normalized throughout the world, companies need to practice more wisdom than ever. It is undeniable that a global workplace transformation will take place to flatten the curve of COVID-19 pandemic. An Owl...

Digital Marketing During Coronavirus

Digital Marketing During Coronavirus

Listen to this article: With so much change happening all around us, we’re seeing a fundamental shift in the way companies conduct business. Widespread closures have forced organizations to abandon brick and mortar locations and take their business online.  The...

This Too Shall Pass: Our Wish for World Health Day 2020

This Too Shall Pass: Our Wish for World Health Day 2020

Listen to this article: With all the craziness going on, let’s not forget that today is World Health Day. This year is especially dedicated to nurses and midwives. There’s no greater time to thank these healthcare providers for the work they do. Nurses and midwives...

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