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Which Social Media Platform is Best for Your Brand?

Which Social Media Platform is Best for Your Brand?

Listen to this article: Social media platforms are no longer only for person-to-person interaction. They are used successfully throughout the world across potentially every industry to gain customers, improve support, and increase awareness. There’s a variety of...

How Graphic Design Can Make (or Break) a Business

How Graphic Design Can Make (or Break) a Business

Listen to this article: Misinterpreting the subtlety of good graphic design choices can heavily impact the success of any business or marketing campaign. In an age where visuals rule—from the stylization of text to complex graphical landscapes—undermining the...

A Step-by-Step Guide to Building Brand Authority

A Step-by-Step Guide to Building Brand Authority

Listen to this article: Businesses today face a struggle that stems from modernity and the change in which the commercial world has undergone in order to connect or maintain relevance. We’re talking about brand authority. There’s a balance between being the friendly,...

Use Brand Storytelling to Connect with Your Audience

Use Brand Storytelling to Connect with Your Audience

Listen to this article: Brand storytelling is not an entirely new concept even if the term looks modern or trendy. What is new about it is the realization of its importance for all brands, big or small. Building a meaningful connection between brand and consumer is...

Why You Should Be Using Your Company Blog as a Recruiting Tool

Why You Should Be Using Your Company Blog as a Recruiting Tool

Listen to this article: Blogs have been around since the birth of the internet. Initially, it was a way to digitize a personal diary. The accessibility and public nature of blogs assuredly helped guide the social network boom. And now, blogs are being used in a much...

The Ultimate Guide to Podcast Marketing in 2021

The Ultimate Guide to Podcast Marketing in 2021

Listen to this article: It’s no surprise that podcasts are on an upward rise with no peak in sight. Some credit can be attributed to the stay-at-home orders we’ve become all too accustomed to over the last year. With more free time, there’s more opportunity to listen....

Why Podcasts in 2021 Will Take the #1 Spot for Content Creation

Why Podcasts in 2021 Will Take the #1 Spot for Content Creation

Listen to this article: Podcasts are gaining traction fast, and 2021 is shaping up to be a year of unprecedented growth. With media giants like Spotify and Apple invigorating their platforms with podcasting innovation and partnerships, it’s no wonder the medium’s...

Grow Your Digital Presence in 2021

Grow Your Digital Presence in 2021

Listen to this article: The world is intricately connected today and it’s only getting more connected as we progress further into 2021. Companies are releasing exciting technologies that speed up our connections. Apps are being released each week that seek to change...

Building a Brand During a Crisis

Building a Brand During a Crisis

Listen to this article: The global pandemic has pushed many small businesses to adjust and cope with strict COVID-19 guidelines. Marketing efforts have been either put on hold or disappeared altogether. The impact of COVID-19 will most likely be felt for many years...

Why is Good Web Design Important for Your Business?

Why is Good Web Design Important for Your Business?

Listen to this article: When you first stumble onto a website, you may not notice it, but you’ve already developed a first impression within less than one second. As you navigate the website over the next few seconds, you continue to develop an opinion on this site...

Using SEO to Build Your Brand and Drive Targeted Traffic

Using SEO to Build Your Brand and Drive Targeted Traffic

Listen to this article: Did you know that 68% of online experiences begin with a search engine? If your company isn’t making SEO a priority, you’re missing out on the people who are using search engines to discover brands just like yours. People who are literally...

Employees, Activate: How an Engaged Team Helps Build the Dream

Employees, Activate: How an Engaged Team Helps Build the Dream

Listen to this article: Employee activation is a formal program designed to allow employees to build and share the content that resonates with them. But why exactly is it so crucial for the success of your business? What Is An Activated Employee? It’s well-known that...

Brand Alignment: Inspire with Authenticity

Brand Alignment: Inspire with Authenticity

Listen to this article: If you are running a company and you aren’t hyper-focused on brand alignment, it’s time to listen up. Your brand may not be a huge focus for your company because you’re focused on clear revenue-generating activities. Much of the focus for most...

Best Practices for Social Media Posting Frequency

Best Practices for Social Media Posting Frequency

Listen to this article: In the age of social media, more people are looking for relevant and consistent content than ever. The frequency with which you want to post on social media posts, however, is subjective. It depends on the needs and goals of a business....

Learn to Perfect Your Content Marketing Strategy

Learn to Perfect Your Content Marketing Strategy

Listen to this article: Today, the content strategy brands use to capture their targeted audience's interest is significantly different from a decade ago. Although content marketing has always been in the spotlight, it has become more relevant in the digital era....

Create and Implement a Successful Integrated Marketing Campaign

Create and Implement a Successful Integrated Marketing Campaign

Many brands still feel reluctant to embrace integrated marketing. If your brand is not utilizing an integrated marketing approach, there’s a good chance it is largely due to selective marketing channels' ineffectiveness. It is only a matter of time before you start to...

Mobile Email Marketing: Making Your Mark

Mobile Email Marketing: Making Your Mark

Listen to this article: Marketing is all about finding new and innovative ways to advertise yourself, your products or services, and your brand. Digital marketing is no exception. If you aren’t looking for the best ways to market to those on the go, you may be missing...

A Complete Look at the Value of Video Marketing

A Complete Look at the Value of Video Marketing

Listen to this article: Today, brands utilize video marketing as a strategic way to curate and share attractive video content on various online platforms. The underlying purpose of video marketing is to attain, retain, and convert a specific target audience into loyal...

Online Reputation Management in the Age of Digitalization

Online Reputation Management in the Age of Digitalization

Listen to this article: With the proliferation of digital marketing, online reputation management has become more vital than ever. As social media has become an essential tool that enables you to connect with your target audience, it has also opened up new doors for...

Get What You Pay For: Organic vs. Sponsored Social Media Advertising

Get What You Pay For: Organic vs. Sponsored Social Media Advertising

Listen to this article: In any market, businesses compete to sway consumers to choose their product or service over another. To succeed, the quality of the product itself is only part of the equation. The real trick to attracting a consumer base is through...

Recruiting and Talent Acquisition in the Age of Coronavirus

Recruiting and Talent Acquisition in the Age of Coronavirus

As the COVID-19 continues to impact numerous industries across the globe, the recruitment and talent acquisition practices face new challenges. For many organizations, the plan to hire more employees is on halt or entirely out of the question. Alternatively, for some...

Happy Juneteenth

Happy Juneteenth

Listen to this article: Dear HAM Team, Thank you for your commitment so far in supporting #blacklivesmatter. We really value the company’s dedication to making sure that we continue to support the black community beyond just this moment. As you might know, Juneteenth...

The Emergence and Necessity of Programmatic Advertising in 2020

The Emergence and Necessity of Programmatic Advertising in 2020

Listen to this article: Over the years, programmatic advertising has remained the center of attention in the realm of ads. However, what constitutes programmatic advertisements often befuddles people. Technically, programmatic advertising is the practice of utilizing...

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