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Today, brands utilize video marketing as a strategic way to curate and share attractive video content on various online platforms. The underlying purpose of video marketing is to attain, retain, and convert a specific target audience into loyal viewers.

With the proliferation of digital marketing, online reputation management has become more vital than ever. As social media has become an essential tool that enables you to connect with your target audience, it has also opened up new doors for crisis management.

In any market, businesses compete to sway consumers to choose their product or service over another. To succeed, the quality of the product itself is only part of the equation. The real trick to attracting a consumer base is through advertising.

As the COVID-19 continues to impact numerous industries across the globe, the recruitment and talent acquisition practices face new challenges. For many organizations, the plan to hire more employees is on halt or entirely out of the question. Alternatively, for some firms, there is more need for personnel than ever.

Dear HAM Team,
Thank you for your commitment so far in supporting #blacklivesmatter. We really value the company’s dedication to making sure that we continue to support the black community beyond just this moment.

Over the years, programmatic advertising has remained the center of attention in the realm of ads. However, what constitutes programmatic advertisements often befuddles people. Technically, programmatic advertising is the practice of utilizing bots to purchase ad space that depends on a multitude of prerequisites.

When most people think about branding, we imagine advertising, marketing, that sort of thing. And while these are all bang-on examples, branding is so much more than that. Branding is the sum total of your brand image, your culture, and your public-facing persona.

The new decade has come with endless new possibilities for emerging marketing trends. Something as traditional as content curation is reshaping so that businesses could maximize their operational efforts. Despite the nature of a trend, the needs of the audience are now consistently evolving.

As the remote workplace environment becomes normalized throughout the world, companies need to practice more wisdom than ever. It is undeniable that a global workplace transformation will take place to flatten the curve of COVID-19 pandemic.

With so much change happening all around us, we’re seeing a fundamental shift in the way companies conduct business. Widespread closures have forced organizations to abandon brick and mortar locations and take their business online.