Social media platforms are no longer only for person-to-person interaction. They are used successfully throughout the world across potentially every industry to gain customers, improve support, and increase awareness.
Social Media Posts
Best Practices for Social Media Posting Frequency
In the age of social media, more people are looking for relevant and consistent content than ever. The frequency with which you want to post on social media posts, however, is subjective. It depends on the needs and goals of a business.
Online Reputation Management in the Age of Digitalization
With the proliferation of digital marketing, online reputation management has become more vital than ever. As social media has become an essential tool that enables you to connect with your target audience, it has also opened up new doors for crisis management.
Get What You Pay For: Organic vs. Sponsored Social Media Advertising
In any market, businesses compete to sway consumers to choose their product or service over another. To succeed, the quality of the product itself is only part of the equation. The real trick to attracting a consumer base is through advertising.