Marketing Posts

Have you ever stopped to think about how a nonprofit makes its name known to the public? How do they reach out to individuals and businesses, convert new donors, and increase fundraising? They use marketing strategies.

Blogging and vlogging. Say one really fast and it could easily sound like the other. These are two powerhouses in digital marketing and share a lot of overlap in terms of purpose, benefits, and even execution.

Brand storytelling is not an entirely new concept even if the term looks modern or trendy. What is new about it is the realization of its importance for all brands, big or small. Building a meaningful connection between brand and consumer is all too important now.

It’s no surprise that podcasts are on an upward rise with no peak in sight. Some credit can be attributed to the stay-at-home orders we’ve become all too accustomed to over the last year. With more free time, there’s more opportunity to listen.

Podcasts are gaining traction fast, and 2021 is shaping up to be a year of unprecedented growth. With media giants like Spotify and Apple invigorating their platforms with podcasting innovation and partnerships, it’s no wonder the medium’s popularity is on the rise.

Inclusivity is a hot topic for good reason. But how you approach inclusivity when it comes to your brand can make a huge impact on your business and your target audience. With inclusive marketing, you’re not just providing the occasional image of a diverse group of employees on your ‘About’ page.

Today, the content strategy brands use to capture their targeted audience’s interest is significantly different from a decade ago. Although content marketing has always been in the spotlight, it has become more relevant in the digital era.

Many brands still feel reluctant to embrace integrated marketing. If your brand is not utilizing an integrated marketing approach, there’s a good chance it is largely due to selective marketing channels’ ineffectiveness. It is only a matter of time before you start to lose ROI.

Marketing is all about finding new and innovative ways to advertise yourself, your products or services, and your brand. Digital marketing is no exception. If you aren’t looking for the best ways to market to those on the go, you may be missing a large chunk of the saleable market. 

Today, brands utilize video marketing as a strategic way to curate and share attractive video content on various online platforms. The underlying purpose of video marketing is to attain, retain, and convert a specific target audience into loyal viewers.

Over the years, programmatic advertising has remained the center of attention in the realm of ads. However, what constitutes programmatic advertisements often befuddles people. Technically, programmatic advertising is the practice of utilizing bots to purchase ad space that depends on a multitude of prerequisites.

The new decade has come with endless new possibilities for emerging marketing trends. Something as traditional as content curation is reshaping so that businesses could maximize their operational efforts. Despite the nature of a trend, the needs of the audience are now consistently evolving.

With so much change happening all around us, we’re seeing a fundamental shift in the way companies conduct business. Widespread closures have forced organizations to abandon brick and mortar locations and take their business online.